Groupe SEB has over 20 very well-known brands in many product families. This has enabled the Group to develop its leadership in mature markets such as Europe, North America and Japan as well as emerging markets that are today enjoying flourishing growth such as China, Brazil, Russia and Turkey.
Amongst the emblematic brands in the Group's portfolio are TEFAL, MOULINEX, KRUPS, LAGOSTINA, ROWENTA, SEB and CALOR, but also ALL-CLAD for very high-end cookware, SUPOR, China's market leader and ARNO, a leading brand in Brazil.
GLOBAL LEADERSHIP WITH LOCAL AND COMPLEMENTARY OFFERS
The Group has chosen to follow a multi-brand strategy allowing it to manage its activities on a global level while responding to the specific features of local markets and respecting the culinary habits and traditions of each country.
The Group's brands and products are sold in over 150 countries and are present in every retail channel: superstores, supermarkets, specialist stores and through e-commerce.
Groupe SEB creates its products with high standards in terms of quality and repairability. It has an international network of approved repairers.
SEB Group products and brands are part of everyday life and the collective history of consumers worldwide.
GROUPE SEB HAS BECOME THE WORLD LEADER IN SMALL DOMESTIC EQUIPMENT THANKS TO:
Groupe SEB sells 286 million products a year and markets its products in over 150 countries (turnover 2016: €5 billion). Its turnover has multiplied ten-fold since its first listing on the stock market in 1975 and two-fold over the last 10 years.
Today, China is Groupe SEB's number one market, ahead of France.
54% of the Group's turnover is generated in mature countries and 46% in developing countries. To serve its markets, Groupe SEB boasts over thirty industrial sites, 10 of which are in France.
It's no accident that Passion for Innovation is one of the 5 Group’s values to which its employees are very much attached.