PR/159712 | Marketing Team Lead (Servicing Indsustry)

Key Responsibilities 

• SEO & SEM Management

• Develop and execute SEO strategies (on-page, off-page, technical SEO) to increase organic visibility and traffic.

• Manage SEM campaigns (Google Ads, Bing Ads, Display, YouTube) to optimize ROI and reduce cost per acquisition.

• Conduct keyword research, competitor analysis, and performance reporting.

• Social Media Strategy & Execution

• Plan and manage social media content across platforms (Facebook, Instagram, LinkedIn, TikTok, XHS etc.).

• Grow brand engagement, reach, and follower base with creative campaigns.

• Monitor trends, track KPIs, and optimize campaigns for engagement and conversions.

• Analytics & Reporting

• Track, measure, and report campaign performance using Google Analytics, Meta Business Suite, and other tools.

• Provide insights and recommendations to optimize digital campaigns.

• Collaboration & Team Support

• Work closely with content creators, designers, and external agencies to deliver impactful campaigns.

• Support the Marketing Manager in digital campaign planning, budgeting, and execution.

• Stay updated with the latest digital marketing trends, tools, and best practices.

Key Requirements 

• Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, or related field.

• 5+ years of proven experience in SEO, SEM, and social media marketing.

• Strong knowledge of Google Ads, Meta Ads Manager, and SEO tools (e.g., SEMrush, Ahrefs, Google Search Console).

• Experience with Google Analytics (GA4), Tag Manager, and data-driven campaign optimization.

• Strong copywriting, analytical, and problem-solving skills.

• Ability to manage multiple projects with attention to detail.

• Good communication and leadership skills to guide junior team members