PR/159275 | Business Development Manager - Automation Solution

Company Overview
A renowned manufacturer specializing in industrial process control and automation equipment, with a strong presence in semiconductor, customized manufacturing, and high-precision assembly sectors is seeking a driven and strategic Business Development Manager to support its growth initiatives and lead commercial efforts across multiple technology verticals. 
 

Key Responsibilities:

• Drive marketing and sales for a comprehensive portfolio of semiconductor equipment in Penang, Malaysia, and international markets.
• Develop new customer segments to expand revenue streams across semiconductor, automated manufacturing, and customized equipment sectors.
• Collaborate with technology and engineering teams to align product specifications with evolving customer needs.
• Lead sales kickoff processes to ensure smooth execution and customer satisfaction throughout the order fulfillment lifecycle.
• Cultivate and manage strong relationships with clients and strategic partners to enhance market positioning.
• Monitor industry trends and emerging technologies to align sales strategy with market demand and customer roadmaps.
• Conduct competitive benchmarking and deliver insights on product performance, market movements, and customer feedback.
• Prepare annual sales forecasts and generate regular performance reports to guide leadership decisions.
• Analyze sales results and proactively implement improvement strategies to meet KPIs and growth targets.
   

Key Requirements

• Bachelor’s degree in Engineering or a related technical discipline (additional sales management training preferred).
• In-depth knowledge of the semiconductor industry, packaging technologies, and manufacturing processes (especially back-end operations).
• Proven track record in technical sales and marketing within the semiconductor or industrial automation sector.
• Established network of contacts across key semiconductor packaging, assembly, and testing operations.
• Multilingual fluency and exceptional presentation and communication skills.