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We're transforming agriculture from Primary to Prime.
Japanese food is in demand worldwide.
Behind this demand are over one million farmers — skilled artisans that Japan takes pride in.
But today, these farmers face a crisis.
An aging workforce. No successors. And above all, an industry that doesn't pay.
We started this company to fundamentally change this structure.
First, we prove that "it sells" through exports.
Then, we improve production processes to achieve "efficient production."
Finally, we transform the entire primary industry into a "profitable industry."
Sales, marketing, technology — we use every tool available.
Some may call it youthful recklessness. But there are things only the young can do.
Making primary industries No. 1. We're serious about it.