MOON-X Inc.

MOON-X Inc., established in August 2019, operates under the mission of being a "launchpad for brands and people." The company aims to contribute to the lives of consumers worldwide by combining Japan's excellent manufacturing capabilities with technology.

The company's business is centered on two main pillars: the "Brand Business" and the "Consulting Business."

In the Brand Business, MOON-X employs a unique "co-creative M&A" model to acquire and nurture brands with high potential. By sharing its expertise in data-driven customer experience (CX) enhancement, supply chain management (SCM), creative production, technology, and multi-channel strategies (from e-commerce to offline retail) across its group brands, MOON-X maximizes the value of each brand. The current brand portfolio is diverse, including "kerata" for baby and maternity products, "Kobashi Sabo" for health tea, "Nekoichi" for cat products, and "CELLNIS" for skincare.

In the Consulting Business, a team of professionals with extensive experience at global companies such as P&G, Rakuten, and Google leverages their expertise to support the growth of client brands. They provide comprehensive solutions to various brand challenges, including business strategy formulation, creative production, and the design and improvement of customer relationship management (CRM) systems, working alongside their clients to achieve success.

MOON-X cherishes its core values, such as "We Are Family (helping each other like family)," "GOOD VIBES (approaching work with positivity)," and "WOW Experience! (exceeding expectations to create感動)." All members share these values and continue to take on new challenges every day.