Marketing Analyst

Experience: 2-5 years

Experience and Capabilities:

• Modeling techniques such as MMM, Multi-Touch Attribution, Predictive Analytics, etc.
• Strong knowledge and working experience in Google Marketing Platform, especially in Analytics (GA 360, GA4), Google Tag Manager, Data Studio, Optimize
• Exposure to Data Management Platforms and Customer Data Platforms
• Expertise in the full spectrum of digital analytics including but not limited to tag management, web analytics, A/B testing, campaign optimization, audience management, and paid media measurement.
• Familiarity with AI/ML techniques applicable to marketing analytics
• Proven ability to support complex analytical projects for a large customer base.
• Evolve and refine measurement frameworks and KPIs for Customer Measurement
• Write concise reports with marketing insights supported by solid analytics and logical thinking.
• Develop program initiatives utilizing segmentation strategies based on customer behaviors, business drivers and economics, competitive environment, and past program results.
• Expertise in web analytics. Hands-on experience in building dashboards and segmentation in Adobe Analytics. Understand the different components of Adobe Analytics.
• Provide thought partnership in customer web/mobile engagement & journey, lifecycle activities, and website optimization.
• Benchmark, communicate, and track program results against the plan.
• Be able to quickly translate business problems to an analytical solution-based framework.

Requirements:

Candidate must have:

• Good Japanese and English communication skills.

Notable Analytical Tools

• Analytics & A/B testing/Experimentation
• Adobe Analytics/ Google Analytics
• Dynamic Yield and Optimizely
• SQL, R/Python with in-depth knowledge and understanding of business intelligence platforms such as Datorama, Tableau, Power BI, Alteryx, etc.