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Job ID : 1476930 Date Updated : July 18th, 2024

Marketing Analyst

Hiring Company Oikotechno Japan
Location Tokyo - 23 Wards
Job Type Permanent Full-time
Salary 4.5 million yen ~ 5.5 million yen

Job Description

Experience: 2-5 years

Experience and Capabilities:

  • Modeling techniques such as MMM, Multi-Touch Attribution, Predictive Analytics, etc.
  • Strong knowledge and working experience in Google Marketing Platform, especially in Analytics (GA 360, GA4), Google Tag Manager, Data Studio, Optimize
  • Exposure to Data Management Platforms and Customer Data Platforms
  • Expertise in the full spectrum of digital analytics including but not limited to tag management, web analytics, A/B testing, campaign optimization, audience management, and paid media measurement.
  • Familiarity with AI/ML techniques applicable to marketing analytics
  • Proven ability to support complex analytical projects for a large customer base.
  • Evolve and refine measurement frameworks and KPIs for Customer Measurement
  • Write concise reports with marketing insights supported by solid analytics and logical thinking.
  • Develop program initiatives utilizing segmentation strategies based on customer behaviors, business drivers and economics, competitive environment, and past program results.
  • Expertise in web analytics. Hands-on experience in building dashboards and segmentation in Adobe Analytics. Understand the different components of Adobe Analytics.
  • Provide thought partnership in customer web/mobile engagement & journey, lifecycle activities, and website optimization.
  • Benchmark, communicate, and track program results against the plan.
  • Be able to quickly translate business problems to an analytical solution-based framework.

General Requirements

Minimum Experience Level Over 1 year
Career Level Entry Level
Minimum English Level Business Level (Amount Used: English usage about 50%)
Minimum Japanese Level Business Level
Minimum Education Level Associate Degree/Diploma
Visa Status Permission to work in Japan required

Required Skills


Candidate must have:

  • Good Japanese and English communication skills.

Notable Analytical Tools

  • Analytics & A/B testing/Experimentation
  • Adobe Analytics/ Google Analytics
  • Dynamic Yield and Optimizely
  • SQL, R/Python with in-depth knowledge and understanding of business intelligence platforms such as Datorama, Tableau, Power BI, Alteryx, etc.

Job Location

  • Tokyo - 23 Wards

Work Conditions

Job Type Permanent Full-time
Salary 4.5 million yen ~ 5.5 million yen
Industry Digital Marketing

Job Category

  • Marketing and Product Development > Marketing Research, Analysis
  • Marketing and Product Development > Web, Digital Marketing
  • Marketing and Product Development > Product Planning and Development
  • IT, Web and Communication > AI Specialist, Data Scientist

Company Details

Company Type Large Company (more than 300 employees) - International Company
Non-Japanese Ratio Majority Non-Japanese