Digital Marketing Manager

[About the Role]

Join a world-renowned premium consumer brand as a Digital marketing / Social Media Manager within the Japan Marketing team.

This role is responsible for developing and executing social media strategies that drive brand awareness, audience engagement, community growth, and business performance. Working closely with local and global stakeholders, you will lead social media planning and execution across multiple platforms while leveraging consumer insights and analytics to optimize results.

Key Responsibilities
-Develop and execute social media strategies aligned with business objectives and KPIs.
-Drive audience growth, engagement, brand sentiment, and traffic across digital channels.
-Manage relationships with external agencies, platform partners, and content collaborators.
-Lead social media support for product launches and integrated marketing campaigns.
-Develop campaign briefs and oversee content planning and editorial calendars.
-Collaborate with marketing, creative, product, and global teams to deliver impactful content and campaigns.
-Monitor social media performance, analyze data, and provide actionable recommendations.
-Lead social listening and consumer insight initiatives to identify trends and opportunities.
-Manage influencer partnerships and community engagement programs.
-Support CRM and customer retention initiatives using consumer data and analytics.
-Work closely with customer service teams to enhance customer engagement and brand reputation.
-Present performance results, learnings, and strategic recommendations to key stakeholders.
-Identify new digital marketing opportunities that drive brand growth, customer acquisition, and sales performance.

Ideal Background:
-Social Media Marketing
-Digital Marketing
-Content Strategy
-Influencer Marketing
-CRM & Customer Engagement
-Analytics & Insights
-Brand Marketing
-Agency & Stakeholder Management

Position Summary:
Lead social media, digital engagement, influencer marketing, and CRM initiatives for a globally recognized premium consumer brand in a highly international environment.

Employee Benefits:
Compulsory Benefits (Health Insurance, National Pension, Employment Insurance, Accident Insurance)

Requirements & Preferred Background:
-5+ years of experience in Digital Marketing, Social Media, or a related field
-Strong digital marketing strategy and campaign execution experience
-Hands-on expertise in paid media, social media, influencer marketing, and CRM
-Data-driven mindset with analytics and performance optimization skills
-Experience managing agencies, budgets, and cross-functional projects
-Strong communication, project management, and content creation skills
-Passion for consumer engagement and staying ahead of digital trends


Qualifications:
-Bachelor's degree or equivalent
-Minimum 5 years of relevant marketing experience

Ideal Candidate:
A strategic and hands-on digital marketer who combines creativity, analytics, CRM and stakeholder management to drive brand growth, engagement, and business performance in an international environment.