PR/124021 | Retail Sumatera Regional Head

About the role

On behalf of our client, a leading player in the retail industry specializing in wellness products, we are seeking an experienced and hand on Regional Head to lead sales operations and drive business growth across the region.

This role is critical in shaping retail sales strategies, expanding market reach, and ensuring consistent performance across dealer networks, showrooms, and modern trade channels.

Requirements

1. Bachelor’s degree in Marketing, Management, or related field.
    

2. 10+ years of sales experience, with at least 3 years in a managerial role within retail/wellness products.
    

3. 5+ years of hands-on sales experience in Medan, with strong knowledge of local retail market, customer behavior, and business dynamics.
    

4. Proven track record in leading large teams and consistently achieving sales targets. A hands-on, commercially driven leader, comfortable working on the ground, building dealer relationships, and turning strategy into results.

Key responsibilities

1. Develop and execute retail sales & distribution strategies across dealer, showroom, and e-commerce channels to achieve regional targets.

2. Lead sales execution and continuously expand market share in Medan and surrounding areas.

3. Strengthen dealer networks and ensure strong penetration in local retail channels.
    

4. Monitor channel performance, identify gaps, and implement corrective actions to stay on track with targets.
    

5. Drive cost control and operational efficiency across all retail operations.
    

6. Identify new market opportunities in household, hospitality, and corporate sectors for wellness products.
    

7. Coach and motivate sales managers to deliver results through market penetration, marketing optimization, and cross-selling initiatives.
    

8. Collaborate closely with Head Office on policies, budgets, sales reporting, and people development.