PR/160881 | Marketing Executive - Real Estate / Property Development

Key Responsibilities:

• Develop and execute marketing campaigns and promotional activities to support the sales and branding objectives of the company's property developments.

• Conduct market research, competitor benchmarking, and customer analysis to identify industry trends, market opportunities, and consumer preferences.

• Assist in the planning of marketing objectives, budgets, timelines, and performance indicators to ensure effective campaign execution.

• Collaborate with internal stakeholders, including sales, project, and management teams, to align marketing initiatives with overall business goals.

• Ensure consistent brand positioning and messaging across all marketing channels, materials, and customer touchpoints.

• Coordinate the development and production of marketing collateral, including brochures, presentations, advertisements, signage, videos, and other promotional materials.

• Manage and enhance the company’s digital presence through social media platforms, website content, and digital engagement strategies.

• Plan and execute digital marketing campaigns across various platforms, including social media advertising, search engine marketing, and email marketing initiatives.

• Monitor website performance, SEO effectiveness, and digital campaign metrics to optimize lead generation, online visibility, and customer engagement.

• Organize and support property launches, exhibitions, roadshows, promotional events, and other marketing activities to enhance brand visibility and customer acquisition.

• Coordinate with external agencies, vendors, and event partners to ensure the successful and timely delivery of marketing initiatives.

• Track campaign performance, analyze marketing results, and prepare reports with actionable insights and recommendations for continuous improvement. 

Key Requirements:

• Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field.

• Minimum 2–3 years of relevant marketing experience, preferably within the property development, real estate, or related industries.

• Strong understanding of marketing principles, campaign management, and brand-building strategies.

• Experience in digital marketing, social media management, online advertising, and content development.

• Strong communication and interpersonal skills, with the ability to engage effectively with internal and external stakeholders.

• Creative mindset combined with analytical thinking and problem-solving abilities.

• Well-organized with strong project management skills and the ability to manage multiple priorities in a fast-paced environment.

• Proficient in Microsoft Office applications and marketing tools such as Adobe Creative Suite, Google Analytics, and social media management platforms.

• Knowledge of property market trends, customer buying behaviour, and real estate marketing practices will be an added advantage.

• A proactive team player with the ability to work independently and deliver results within tight deadlines.