Marketing Manager

Key Responsibilities

• Lead GTM Strategy: Own product launches in Japan from concept to execution, ensuring all marketing materials align with brand identity and resonate with local audiences

• Content Localization: Work with HQ creative teams to develop and adapt promotional materials for the Japanese fintech market

• Brand Communication: Develop and implement communication plans to boost brand awareness and drive lead conversion for payment and SaaS offerings

• Social Media Management: Oversee LINE and other relevant platforms, ensuring effective messaging and engagement

• Business Development Support: Collaborate with BD teams to identify merchant and partner opportunities, plan events, and create sales enablement materials

• Content Oversight: Audit website and social media content to ensure alignment with industry trends and audience expectations

• Campaign Analytics: Monitor marketing performance using analytics tools and refine strategies to meet KPIs

• Crisis Management: Respond promptly to incidents with support from external agencies to protect brand reputation

• Native-level Japanese and strong English communication skills

• Proven success in fast-paced fintech or SaaS environments

• Familiarity with Japan’s payments industry, market trends, and regulatory landscape

• B2B marketing experience preferred

• Experience managing social media and working with external agencies

• Strong cross-functional collaboration skills across BD, Product, and Creative teams

• Analytical mindset with the ability to translate data into actionable insights