Director of Marketing, Luxury Resort Hotels マーケティングディレクター

Our client, a luxury resort hotel group, is seeking an experienced Director of Marketing to lead marketing activities across two resort properties. This role offers the opportunity to drive comprehensive marketing strategies ,

enhance brand visibility, and collaborate with senior leadership and external partners to deliver impactful marketing initiatives.


Key Responsibilities:

- Lead marketing strategies for two resort properties
- Oversee digital marketing initiatives and campaigns
- Analyze marketing campaign performance and optimize results
- Develop destination-driven marketing strategies
- Manage public relations and media visibility
- Plan sustainable marketing initiatives
- Collaborate with senior leadership on marketing direction
- Coordinate cross-selling and upselling initiatives
- Monitor competitor activity and market trends
- Ensure brand standards in marketing materials


- Planning and execution of marketing strategies (for two properties)
- Planning and managing digital
marketing initiatives - Analyzing and optimizing marketing campaign performance
- Developing marketing strategies that highlight the appeal of the resort as a travel destination
- Managing public relations activities and media exposure
- Planning sustainable marketing initiatives
- Collaborating with senior management to align marketing direction -
Coordinating sales promotion initiatives
- Monitoring competitor activities and market trends
- Maintaining brand standards in marketing materials


Qualifications:

- 4+ years in marketing leadership
- Experience in luxury hotel or resort marketing is preferred but not mandatory
- Proven experience in digital marketing campaigns
- Strong understanding of marketing analytics and ROI measurement
- Business-level English required; Chinese or Korean is preferred but not mandatory
- Experience with social media Social media and influencer partnerships
- Familiarity with sustainable marketing practices
- Ability to manage budgets and forecasts
- Experience in public relations and media relations -

4+ years of experience in marketing leadership
- Experience in luxury hotel or resort marketing is a plus
- Proven track record in digital marketing campaigns
- Strong understanding of marketing analytics and ROI measurement
- Business level English required, Chinese or Korean proficiency is a plus
- Experience with social media and influencer partnerships
- Knowledge of sustainable marketing practices
- Ability to manage budgets and forecasts
- Experience in public relations and media relations