PR/160418 | Sales & Marketing Manager (Agritech Industry)

As part of the expansion plan, our client is looking for Sales & Marketing Manager (B2C) that will be responsible for developing and implementing sales strategies, managing marketing campaigns, and driving business growth.
 

Job Responsibilities:

• Develop and execute integrated sales and marketing strategies to drive revenue growth across domestic and international markets, with a strong focus on export and cross‑border business (Malaysia, Singapore, Taiwan, China)

• Lead digital marketing initiatives including performance marketing, SEO/SEM, social media, e‑commerce platforms, and marketing automation to generate qualified leads and increase brand visibility

• Leverage AI-powered tools and data analytics for market intelligence, customer segmentation, campaign optimization, demand forecasting, and sales performance tracking

• Oversee branding, positioning, and product launch strategies for food technology and supplement products, ensuring regulatory and market relevance

• Drive B2C sales growth through structured sales pipelines, key account management, and relationship building with distributors, retailers, and strategic partners

• Collaborate with R&D, regulatory, operations, and supply chain teams to ensure product-market fit, compliance, and successful go‑to‑market execution

• Manage content strategy and development, including product messaging, technical content, digital assets, and marketing collateral for global markets

• Monitor market trends, competitive landscape, pricing strategies, and consumer behavior to identify growth opportunities and risks

• Track and analyze sales and campaign performance using dashboards and KPIs, providing actionable insights and recommendations to management

• Lead, coach, and motivate the sales and marketing team, fostering a data-driven, innovative, and performance-oriented culture

• Manage marketing budgets effectively, ensuring high ROI and alignment with business objectives

   

Job Requirements

• Sales and client management experience, including business development, lead generation, and relationship management

• Marketing expertise in digital marketing, campaign management, and market analysis

• Content creation and management skills, including copywriting and overseeing the development of marketing collateral

• Strong research abilities to analyze market trends and competitive insights

• Proficiency in branding, strategy planning, and ensuring customer satisfaction

• Proactive problem-solving and leadership skills with the ability to drive team performance

• Knowledge of emerging market trends and technological advancements in the
  industry is a plus