Senior Marketing Manager – Japan / シニアマーケティングマネージャー（日本）

Senior Marketing Manager – Japan

About the Company

We are supporting our client, a global premium beauty brand operating in the

professional haircare and consumer cosmetics space. The company has a strong

international footprint.

The Japan business operates as a direct local entity, giving the local team full

responsibility for market execution while remaining closely aligned with global

headquarters. The brand is positioned in the premium segment and is recognized for

high-quality formulations, strong brand equity, and a balance between professional

expertise and consumer appeal.

About the Role

In this role, you will be responsible for executing the local marketing agenda for the

Japan market, with a strong focus on digital, social media, PR, and influencer

marketing.

This is a senior individual contributor role with high ownership and autonomy,

operating within a lean local team. The position works closely with the Market

Director in Japan and collaborates daily with international marketing teams to

translate global brand strategy into locally relevant and effective execution.

The role is both strategic and highly hands-on, suited to a marketer who enjoys

broad responsibility and direct impact rather than managing large teams.

Responsibilities:

 Execute the local marketing strategy for the Japan market in alignment with

global brand direction.

 Drive brand awareness and brand positioning initiatives across digital, social,

PR, and offline channels.

 Lead digital and social media planning, execution, and optimization for Japan.

 Manage PR and influencer marketing activities, including agency collaboration

and performance tracking.

 Localize global campaigns and content to ensure cultural relevance while

maintaining brand consistency.

 Oversee content creation and adaptation, including translation and market-

specific messaging.

 Coordinate marketing readiness for launches and key initiatives across channels

 Track and analyze campaign performance, KPIs, and ROI to inform optimization

and future planning.

 Monitor market trends, consumer behavior, and competitive activity in the

Japanese beauty market.

 Work closely with internal stakeholders locally and internationally to ensure

alignment and execution quality.

What the Company Offers:

 The opportunity to take on a high ownership marketing role within a premium

global beauty brand.

 Direct exposure to international stakeholders and global brand decision-making.

 A visible role within a lean local organization where impact and contribution are

clearly recognized.

 A professional office environment in Tokyo.

 Competitive compensation and participation in a global company bonus

structure.

Requirements:

 MUST: 8 plus years of marketing experience within the beauty or cosmetics or luxury goods

industry.

 MUST: Proven experience executing digital and social media marketing

strategies in the Japanese market.

 MUST: Experience managing PR and influencer marketing initiatives in Japan.

 MUST: Experience working in an international or global company environment.

 MUST: Native level Japanese and fluent English for daily global communication.

 Strong track record of localizing global brand strategies for the Japanese

consumer.

 Bachelor's degree in marketing, communications, advertising, public relations,

media studies, or related field.

 Ability to operate independently in a small, agile team environment with high

ownership.