PR/119236 | Area Sales Manager

Key Responsibilities

• Achieve sales targets in heavy machines and rental units within the assigned area.

• Identify new market opportunities and develop a pipeline of prospects across logistics, warehousing, manufacturing, and distribution sectors.

• Conduct regular customer visits to understand business needs and propose suitable equipment and service solutions.

• Prepare and deliver product presentations, quotations, and commercial proposals.

• Drive rental business growth (short-term & long-term) through proactive customer engagement.

• Manage and develop strong relationships with key accounts, distributors, and fleet customers.

• Ensure timely follow‑up on leads, quotations, and contract negotiations.

• Monitor customer satisfaction and coordinate with service and operations teams for issue resolution.

• Support customers on fleet optimization, maintenance planning, and product selection.

• Collect and analyze market intelligence on competitors, pricing trends, and customer needs in the Thailand market.

• Prepare weekly/monthly sales reports, forecasts, and business reviews.

• Contribute insights to pricing strategies, inventory planning, and marketing activities.

• Work closely with service, parts, operations, finance, and marketing teams to ensure smooth execution of sales orders and customer projects.

• Participate in product training, trade shows, customer events, and marketing campaigns.

Qualifications

• Minimum 3-5 years of sales experience in forklifts, material handling equipment, industrial machinery, or related fields in Thailand.

• Strong understanding of forklift products, after‑sales services, spare parts, and rental business models.

• Bachelor’s degree in Business, Engineering, Logistics, or related field preferred.

• Proven ability to achieve sales targets and manage B2B customer relationships.

• Good negotiation, presentation, and communication skills.

• Self‑driven, results‑oriented, with strong analytical and planning skills.

• Possession of a valid driver’s license; willing to travel within assigned territory.