Digital Marketing Specialist / デジタルマーケ担当

Luxury Brand Digital Marketing Specialist | Food & Beverage ラグジュアリーブランドデジタルマーケティングスペシャリスト



Our client, a luxury brand in the Food & Beverage industry, is seeking a Digital Marketer to enhance its online presence and engage affluent consumers. This role offers the opportunity to develop and execute digital marketing strategies that align with luxury branding and business objectives.


Key Responsibilities:

• - Develop digital marketing strategies for luxury brand positioning
• - Oversee social media channels and create engaging luxury content
• - Manage Instagram and Line content calendars for brand promotion
• - Identify and manage relationships with luxury-aligned influencers
• - Monitor digital marketing performance and provide improvement insights
• - Create high-quality content reflecting brand elegance for social media
• - Send e-newsletters to inform customers about new launches and events

Qualifications:

• - Bachelor's degree in Marketing, Communications, or Digital Media
• - Proven experience in digital marketing within the luxury sector
• - Strong understanding of luxury consumer behavior and digital trends
• - Proficiency in digital marketing tools and platforms
• - Fluent in English
• - Experience with social media platforms like Instagram and Line
• - Experience with content creation and curation
• - Experience with influencer management
• - Familiarity with analytics tools like Google Analytics