Senior Digital Communication specialist

【求人No NJB2363190】
★Key Job Accountabilities 主要職務
This Senior Digital Communication specialist position will primarily focus on the LRP brand.
Leveraging a deep understanding of both the mass market and dermatological skincare landscapes this role will analyse consumer needs market trends and competitor strategies to drive sustainable growth for brand.

Digital Communication（La Roche Posay）:
・To define plan and implement full funnel brand digital communication strategy in consistency from advocacy to digital and review media with the international strategy.
・Increase the brand awareness equity with high trust score as a skincare brand.
・Develop contents to enrich online and offline communications and drive sales objectives. Gather local needs and find relevant creative partners
・Implement efficient PR/digital touch point and monitor ROI with media and influencer agencies.
・Link digital communication to BTQ/SHOP to bring traffic.
・Represent and be the brand spokesperson for external targets including celebrities KOLs beauty experts and key media （including traditional and digital publishers）.
・Organize Brand PR events with good brand executions.
・Maintain and protect the brand's reputation anticipate and manage crisis.
・Analyze brand's and competitors' interactive activity to make recommendations to management
・Ensure a strong presence on social media with a deep understanding of each network's specificities and consumers' expectations
・Collaborate with HQ digital team to optimize the actions in Japan

◇Must Have Aspects 必須項目
・English language skills: Intermediate or higher


◇Preferred qualification
・Experience in digital communication experience combined with a science based educational background