CRM Specialist

【求人No NJB2333983】
CONTEXT AND PURPOSE OF THE ROLE:
Support and partially lead the execution of CRM strategies and clienteling activities for the Giorgio Armani Brand. Act as a key point of contact between HQ CRM team regional teams and stores to enhance customer loyalty retention and client data quality. Analyze customer behavior and propose data driven actions to drive sales and elevate the client experience across all channels.

RESPONSIBILITIES:
Customer Knowledge Analytics
Monitor and analyze CRM KPIs （e.g. customer retention frequency segmentation） and present insights to internal stakeholders
Identify trends in customer behavior to support client development strategies
Work closely with stores and regional teams to improve customer data quality and depth
Develop dashboards or reports in collaboration with Data/IT teams

CRM Campaigns Clienteling
Coordinate the execution of local CRM and clienteling campaigns based on HQ strategies
Customize and adapt CRM actions to regional and store specific needs
Liaise with internal departments （e.g. Marketing Retail E commerce） for omni channel initiatives
Track campaign performance and propose improvements based on data

Operational Support
Act as a point of contact for store staff on CRM tools processes and data management
Deliver and support CRM related training for retail teams
Ensure CRM systems are used effectively and data is maintained accurately
Collaborate with IT and CRM HQ on system enhancements and issue resolution

Innovation Initiative
Proactively identify opportunities for improving customer engagement
Contribute ideas for loyalty building cross selling and customer journey improvements
Stay updated on CRM trends and share learnings with the team

REQUIRED EXPERIENCE SKILLS and COMPETENCY：
・Bachelor’s or Master’s degree in Marketing Business or related field
・3・5 years of CRM or customer experience in a retail or luxury environment
・Strong analytical and organizational skills
・Ability to work cross functionally and support multiple stakeholders
・CRM tools experience （e.g. Salesforce Dynamics or proprietary systems）
・Proficiency in Excel and basic reporting tools; data visualization tools are a plus
・Fluent in English