Brand Manager

【求人No NJB2349588】
【Main Responsibilities】
Brand Building
Take the lead role in the delivery of the following outputs with alignment with key stakeholders
・ Annual Brand Plan development and implementation
・ Mid Term Plan development and implementation
・ Promotional plans and details （Calendars Connection Plan Budget KPIs）
・ Business / Campaign / Activations analysis and reporting
・ Trade activation implementation maximizing return on investment
・ Merchandising / Tools plan and development
・ Briefing to media team and PR/ Communication plan team with sharing goal and strategic intent and identify the relevant influencers / KOLs for each respective brand to develop the amplification plan on the event / product launch
・ Analyze / track the market / consumer trend to work together with Market intelligence team
・ A P management

Commercial Building
Collaborate with Commercial Excellence team to implement the BBI （Brand Building Investment） plan in Trade.
・ Share the marketing and BBI plan in details
・ Align with the commercial plan for each respective brand （Volume Distributions Rate of sales）
・ Analyze the activation result to measure the performance vs KPIs
・ Leverage Trade / Consumer feedback to reflect to the next action points

Key Qualifications
Qualifications
・ Over 7 8 years professional experience in the marketing / business development field
・ 5 7 years of brand management experience in consumer goods / luxury brands industry
・ Proven experience of luxury marketing with good sense of understanding luxury brands
・ Experience in international environment would be an advantage
・ Experience in Consumer Communication and/or Public Relations management （press key opinion leaders）
・ Experience in event planning/ execution specialize in handling PR/Event agencies
・ Experience in relation with digital communication
・ Maintenance of good relations with representatives of the media

Skills
・ Language Skills: Fluent in Japanese and English both in writing and speaking. Proficiency in French is a plus
・ Strong business/commercial acumen with a good understanding of managing a brand business
・ Strong communication skills in an international/diverse environment （both in Japanese and English）
・ Understanding of brand building within a luxury context
・ Good organizational and planning skills
・ Presentation and negotiation skills
・ Strong numerical/analytical skills
・ Be creative / lead innovation
・ Strong people management/coaching skills
・ Good networking influencing and communication skills
・ Drive for results
・ Deal with ambiguity
・ Problem solving / be able to generate solution pro actively
・ Take responsibility
・ Be positive and proactive
・ Motivate team members
・ Be “Hands on”
・ Take on challenges be competitive
・ Be able to identify issues and articulate them logically
・ Honest in opinions
・ Listens well
・ Will to learn and experiment
・ Challenge orthodoxy
・ Able to build and manage relationships with stakeholders and partners
・ Have high interest in lifestyle brands and dining out