PR/159857 | Senior Sales Executive (Modern Trade)

A leading MNC in the F&B industry is looking for a Senior Sales Executive to handle Modern Trade customer accounts.

Job Description

• Manage and expand corporate and retail accounts in the FMCG sector; act as the primary point of contact for clients.

• Organize regular client engagements to understand requirements and ensure alignment with the client’s business objectives.

• Develop proposals and sales forecasts backed by credible, data‑driven analysis.

• Propose effective sales strategies informed by category insights and market trends to improve sales results.

• Expand product penetration in assigned channels and optimize shelf visibility through planogram execution, aligned with customer direction.

• Monitor, analyze, and report on sales performance and promotional ROI to guide future actions.

• Check and manage required documentation (e.g., promotion claims, distributor claims, merchandiser claims) and take action based on management approvals.

• Lead and supervise sales representatives/merchandisers to meet targets while safeguarding company interests during negotiations.

Job Requirements

• Minimum 3 years’ FMCG experience, with strong skills in planogram, category management, and promotional effectiveness evaluation.

• Possess at least a Diploma.

• Strong logical thinking, negotiation, and problem‑solving skills.

• Proficient in Word, Excel, PowerPoint.

• Fluent in English, Malay, and Mandarin (to deal with Mandarin-speaking customers).

• Possess a valid driving license (company car is provided).

• Fresh graduates are welcomed to apply.

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