PR/118085 | Marketing Manager

Position:   Marketing Manager 

Salary:       100,000 – 150,000THB +/- (Negotiable)

Location:    Bts Phrom Phong

Our client is a prominent Online Travel Agency (OTA), and is the travel-booking arm of the larger Japanese technology conglomerate.

Responsibilities:

• Develop the local marketing strategy and grow the business and brand in Thailand.

• Develop and execute various end-to-end marketing campaigns such as brand advertising, through online and offline advertising channels, social media, PR and CRM communications.

• Collaborate with central teams to execute and optimize integrated marketing campaigns via different formats, including performance marketing, design, ecommerce, tech, finance, data and operation teams.

• Look after and develop strategy for social media channels, members acquisition and re-engagement campaigns.

• Optimize the budget to reach KPI and maximize ROI.

• Monitor campaign performance and generate reports with detailed analysis.

• Regular market research and competitor analysis for developing content strategies.

• Liaise with external and internal agencies and partners, assist in operational and administrative tasks.

• Manage ad hoc promotions and requests with efficiency. 

Qualifications:

• 5+ years of related experience, with great knowledge of the tourism industry, e-commerce, CRM, and social media platforms.

• Hands-on experience with planning, executing, and optimizing performance marketing, including but not limited to SEM, social, display, and programmatic ads.

• Analytical thinker with a data-driven approach to decision-making.

• Excellent communication and interpersonal skills with proven experience managing multiple projects and tasks, and managing relations with internal and external partners.

• Deep knowledge of the Thailand market landscape and consumer behaviors.