PR/159541 | Brand Manager - Remote / Work From Home

A global leader in the alcoholic beverage industry is looking for a Brand Manager to drive the brands’ strategies in Malaysia, owning P&L delivery, optimizing marketing ROI, and guiding brand growth through strategic activation and insights. This is a fully remote role with flexible working hours. 

Key Responsibilities:

• Formulate and deploy the overall marketing strategy for the product category in Malaysia.

• Deliver impactful consumer awareness and integrated marketing campaigns to improve brand health.

• Collaborate with global brand teams to design marketing toolkits and promotional materials.

• Design and execute on- and off-trade visibility and promotional plans in partnership with Trade Marketing.

• Monitor market and brand performance, as well as competition, to identify opportunities and challenges; recommend strategic interventions.

• Manage the marketing budget in line with internal financial processes, aiming to improve short- and long-term ROI through better investment choices and prioritization.

• Build strong relationships with key support agencies to ensure consistent and high-quality creative and activation outputs.

Requirements:

• Minimum 5 years of experience in strategic marketing and brand building, with exposure to lifestyle and digital marketing.

• Strong analytical skills and deep understanding of local consumer behaviour, with a proven ability to meet commercial and marketing KPIs.

• Demonstrated success in working within cross-functional teams and matrix organizations, with strong stakeholder engagement capabilities.

• Excellent communication skills across verbal, written, and presentation formats.

• Proactive and adaptable team player with a growth mindset and a hands-on approach to execution.

Due to the high volume of applicants, ONLY SELECTED candidates will be notified

#LI-JACMY

#stateKL

#countrymalaysia