PR/159540 | On Trade Manager (Alcoholic Beverage Industry) - Work From Home

A global leader in the alcoholic beverage industry is looking for an On Trade Manager to manage distributor and key accounts, implement strategic plans, enhance on-trade channel performance and drive business expansion in Malaysia. This is a fully remote role with flexible working hours. 

Key Responsibilities:

• Manage and strengthen relationships with local distributor teams and key accounts to secure support for the brand portfolio.

• Recommend, implement, and track competitive short- and long-term distribution plans and commercial strategies aligned with strategic imperatives.

• Collaborate with regional and functional teams to define and prioritize local commercial strategies, ensuring adequate support from marketing and activation functions.

• Understand the brand portfolio and advise on positioning strategies within the On-trade Channel.

• Build and grow key on-trade lighthouse accounts in priority cities.

• Guide distributor teams in applying commercial excellence frameworks to drive and measure business growth.

• Ensure distributor teams operate in strategic alignment with local priorities and regional imperatives.

• Support the development of distributor teams into high-performing, commercially excellent organizations with strong leadership and execution capabilities.

• Monitor merchandising execution and oversee the implementation of marketing programs.

• Conduct monthly business reviews with distributors to ensure on-trade distribution targets are met.

• Partner with the Trade Marketing team to drive commercial and marketing excellence, including support for on-trade data reporting.

Requirements:

• Minimum 5-10 years of experience in on trade channel management in the F&B, FMCG or a related industry. 

• Strong skills in commercial strategy, trade marketing, and execution planning.

• Solid understanding of on-trade channel dynamics and brand portfolio positioning.

• Familiarity with commercial excellence frameworks and performance tracking.

• Strategic, results-driven, and collaborative with strong stakeholder management skills.

• Willing to attend evening or night events as part of industry engagement and relationship-building.

• Self-motivated and able to work independently in a remote environment.

#LI-JACMY

#stateKL

#countrymalaysia