PR/159519 | Senior Branding & Marketing Executive - Hybrid Work

A public listed international company specializing in premium hair and beauty professional products is expanding to Malaysia, and they are looking for a Senior Branding & Marketing Executive to lead and execute their marketing strategy, with a focus on connecting with professional hairdressers and salon owners.

Job Description:

• Plan and execute branding & marketing campaigns targeting the hair and beauty industry 

• Generate creative ideas to boost brand awareness and product visibility among salon professionals 

• Edit videos and create compelling visual content for social media, product launches, and training 

• Use AI tools, Illustrator, Photoshop, Canva, and other design apps to create professional content 

• Coordinate product launch events, salon demos, and professional education sessions 

• Manage and run social media ads (Meta, TikTok, IG), and update blogs or news on our website 

• Write impactful ad copy, blog articles, emailers, and forum posts tailored to salon professionals 

• Stay updated on market trends, competitors, and digital engagement strategies in the beauty space 

Key Requirements:

• Experienced in content creation and video editing (CapCut, Premiere Pro, etc.)

• Tech-savvy and familiar with AI-powered design & writing tools 

• A natural communicator who can translate brand stories into engaging campaigns

• Passionate about the hair & beauty industry and eager to create real impact

• Able to work independently and manage multiple projects in a fast-paced environment 

• Additional Advantage:

• Experience in event planning or salon education coordination

• Background in B2B marketing or working with beauty professionals 

• Interest in hair trends, salon tech, and the future of beauty innovation 

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