Marketing & Communications Manager

1. Localisation & Campaign Integration

• Work in close collaboration with headquarters to localise global campaigns for Japan.

• Ensure messaging resonates with Japanese stakeholders while staying aligned with global brand and marketing strategy.

• Provide market-specific insights during global campaign planning and content development.

2. Local Campaign Management

• Design and execute Japan-specific campaigns across owned, earned, and paid channels, in coordination with HQ.

• Lead storytelling, promotional messaging, and communication strategies tailored to Japan’s fintech ecosystem.

• Oversee translation and cultural adaptation of global materials for the Japanese market.

3. Agency & Partner Management

• Manage relationships with local boutique agencies (creative, PR, media), ensuring high quality, cost-efficient execution.

• Collaborate with HQ to brief agencies and validate outputs aligned with brand guidelines.

4. Digital & Social Media • Lead Japan’s social media activities and digital community engagement.

• Develop and schedule original Japanese content while aligning with global campaigns and content calendars.

• Monitor local performance metrics and trends, sharing learnings with HQ.

5. Content Creation & Community Engagement

• Lead the creation and distribution of high-quality digital content (blogs, newsletters, videos, infographics, etc.) that positions as a thought leader in fintech.

• Grow and engage the online community through innovative digital initiatives and interactive content.

• Coordinate with the Content & Content Marketing team at HQ to ensure brand alignment and cross-channel consistency.

6. Website & SEO

• Maintain and update the Japan-specific section of the website.

• Coordinate with HQ's digital and marketing operations teams to ensure SEO alignment and consistency.

• Track performance and propose improvements based on analytics.

7. Analytics & Optimisation

• Monitor, analyse, and report on digital marketing performance using tools such as Google Analytics and HubSpot.

• Provide actionable insights and recommendations to improve digital strategy, campaign effectiveness, and user engagement.

• Work closely with HQ’s digital and marketing operations teams to align reporting frameworks and KPIs.

8. Cross-functional Collaboration

• Work closely with the Japan Lead on community-building, events, and ecosystem engagement.

• In partnership with headquarters, collaborate with:

• Content & Content Marketing team – to adapt messaging and generate Japan-relevant materials

• CRM & Marketing Operations team – to align customer journeys, data capture, and outreach

• Digital Marketing team – to integrate paid media and SEO strategy

• Forums team – to support the promotion and positioning of Japan-based events and initiatives

• 6–10 years of experience in marketing and communications, ideally within B2B, fintech, technology, or innovation ecosystems.

• Native-level Japanese and strong command of English (both written and verbal).

• Demonstrated success in planning and executing multi-channel campaigns.

• Proficiency in managing social media, CMS platforms, SEO, and analytics tools.

• Experience working with agencies and global teams across multiple time zones.

• Strong analytical skills and data-driven mindset.

• International perspective and cultural fluency. • Strong interpersonal, project management, and storytelling skills.