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Job ID : 1555966 Date Updated : August 21st, 2025
Senior Brand Manager - Global FMCG brand

Senior Brand Manager - Global FMCG brand

Location Tokyo - 23 Wards
Job Type Permanent Full-time
Salary 10 million yen ~ 12 million yen

Job Description

Lead innovation projects and marketing capability development, driving brand growth strategies and execution in the Japan market.
A unique opportunity to combine strategic thinking with hands-on implementation in a multinational environment.

Client Details

Our client is a global leader in the food & beverage industry, with a strong focus on health, sustainability, and consumer well-being. The company operates across diverse product categories and is recognized for its commitment to innovation, inclusivity, and social responsibility. In Japan, they are known for creating an open, international workplace that values diversity and empowers employees to make a real impact.

Description

  • Lead innovation projects and cross-functional initiatives from concept to market launch.

  • Build and implement end-to-end marketing plans with clear KPIs, ensuring excellence in execution.

  • Develop and roll out annual marketing capability development plans in collaboration with leadership.

  • Analyze consumer insights, competitive landscape, and market dynamics to identify growth opportunities.

  • Collaborate with global and regional teams to leverage brand, product, and technology assets.

Job Offer

  • The chance to lead high-impact projects in innovation and capability development.

  • Exposure to a global network and best-in-class marketing practices.

  • A dynamic, diverse, and inclusive workplace culture.

  • Attractive compensation and benefits package.

  • Opportunity to grow into broader leadership roles within the organization.

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Nhu Nguyen on +81 3 6832 8943.

General Requirements

Minimum Experience Level No experience
Career Level Mid Career
Minimum English Level Business Level
Minimum Japanese Level Native
Minimum Education Level Bachelor's Degree
Visa Status Permission to work in Japan required

Required Skills

  • Bachelor's degree or higher.

  • Solid experience in consumer goods marketing with strong exposure to digital marketing.

  • Proven track record in brand positioning, innovation, and marketing activation with measurable business results.

  • Strong analytical mindset, capable of building insights backed by data and frameworks.

  • Excellent communication skills in both Japanese and English, precise and structured.

  • Strong leadership in cross-functional team settings; ability to influence and inspire peers.

  • Passion for developing people and building marketing capability.

Job Location

  • Tokyo - 23 Wards

Work Conditions

Job Type Permanent Full-time
Salary 10 million yen ~ 12 million yen
Industry Food and Beverage

Job Category

  • Marketing and Product Development > Brand, Product Management
  • Marketing and Product Development > Product Planning and Development
  • Marketing and Product Development > Web, Digital Marketing