Brand Manager - Top FMCG company

This role offers the chance to drive innovation and brand growth for a leading global FMCG company's flagship brand in Japan. You will take ownership of key marketing initiatives, spanning product innovation and out-of-home business development.

Client Details

Our client is a global FMCG leader in the food industry, with a portfolio of iconic brands enjoyed by millions worldwide. With a strong reputation for quality, innovation, and sustainability, the company is committed to placing consumers at the heart of decision-making while encouraging employees to be bold, pragmatic, and entrepreneurial. This is an exciting opportunity to join a company that fosters collaboration, diversity, and professional growth, while contributing to an ambitious vision of building a sustainable future.

Description

• Lead innovation projects for the sweet platform, from concept to launch (packaging, communication, activation).

• Develop long-term strategies to expand the brand in Japan's sweet indulgence and out-of-home categories.

• Collaborate with global/local cross-functional teams (R&D, insights, agencies, distributors) to deliver impactful launches.

• Build and manage strategic partnerships in out-of-home channels, including co-branding, new formats, and professional culinary solutions.

• Track and analyze brand and business performance, ensuring profitability and ROI optimization.

• Manage the P&L for the brand, aligning budgets with overall business strategy.

Job Offer

• A chance to lead innovation for a globally recognized food brand in Japan.

• International exposure with close collaboration with global brand teams.

• Opportunity to expand expertise across both retail and out-of-home categories.

• Dynamic and open company culture that fosters creativity and innovation.

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Nhu Nguyen on +81 3 6832 8943.

• 5-8 years' experience in marketing, ideally in FMCG with exposure to innovation and brand management.

• Strong P&L management skills and ability to steer business performance.

• Proven track record in launching new products and developing marketing strategies.

• Excellent communicator with strong cross-functional collaboration skills.

• Creative, entrepreneurial mindset with the ability to deliver practical, results-driven solutions.

• Comfortable working in a multinational environment with multiple stakeholders.