PR/086837 | PR & Marketing Manager

POSITION SUMMARY

A Japanese entertainment company is seeking a PR & Marketing Manager to lead campaigns, manage media and partner relations, and grow brand presence—especially in the gaming space. Ideal candidates have hands-on marketing experience and a strong understanding of gamer culture.

RESPONSIBILITIES 

* Develop comprehensive marketing communication strategies, including objectives, budgeting, and tactical plans.

* Execute marketing initiatives and monitor their progress and effectiveness.

* Evaluate the impact of implemented marketing strategies through performance analysis.

* Define key performance indicators (KPIs) aligned with the marketing strategy.

* Build and nurture relationships with media representatives, influencers, and press contacts.

* Collect and analyze performance metrics to manage and report on KPIs.

* Assess the success of campaigns across earned and paid media channels.

* Maintain strong partnerships with first-party collaborators to ensure access to necessary resources.

* Coordinate with external PR agencies and internal PR teams within distribution partners.

* Craft engaging content for press releases, articles, and promotional materials.

* Lead the development and execution of social media strategies and content.

* Monitor market trends and competitor activities to identify growth opportunities.

* Supervise and support a team of marketing and PR professionals, offering mentorship and performance evaluations.

QUALIFICATIONS

* Bachelor’s degree in Marketing, Business, or a related discipline from an accredited four-year institution, or equivalent experience with 5+ years in the entertainment or gaming industry.

* Well-established connections with traditional and/or digital media platforms.

* Excellent verbal and written communication skills, with strong presentation abilities.

* Highly organized with a keen eye for meeting deadlines and managing budgets effectively.

* Proficient in using productivity tools such as Google Workspace and Microsoft Office Suite.

* Willing and able to travel internationally multiple times per year.

BASE SALARY　USD100,000-120,000 (DOE) 

LOCATION  Santa Ana, CA 

WORK STYLE Hybrid (3 times/week in the office) 

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