PR/159232 | Senior Marketing Executive (Retail F&B)

An international Retail Beverage company is looking for a Senior Marketing Executive to join their team. 

Key Responsibilities:

• Collaborate with superior leaders to formulate the annual/quarterly/monthly communication strategies for the regional market. 

• Plan and implement marketing activities in the Western region according to the plan, and complete activity tracking and review. 

• Implement national marketing projects, new product launches, marketing events and other market - related activities in the region. 

• Independently write activity planning proposals, plan the implementation process of online and offline activities, prepare and promote activities in the early stage. 

• Continuously follow up on the activity results, summarize and review through activity data, publicity exposure conversion, so as to optimize and improve ROI. 

• Develop cross - industry/ cross - border cooperation, and explore national - level cooperative alliance resources. 

• Be responsible for market research in the region, including the analysis of industry development trends and competitors' dynamics, the strengths and weaknesses of competitors and the company's products. 

• Regularly provide reports on competitor information, product analysis or recommendations, etc., to provide a reference basis for the company's decision - making. 

• Support the opening of new stores in the region, and use resource packages to guide and accelerate regional expansion.

   

Requirements:

• Bachelor's degree or above. 

• Have an in-depth understanding of the FMCG or tea - beverage industry. 

• Experience in the tea - beverage or catering chain industry is preferred.

• Have more than 3 years of relevant marketing or brand work experience.

• Familiar with the operation methods of various media. Those with experience in planning and organizing large - scale marketing activities are preferred. 

• Have overall planning ability, strong communication and teamwork skills, high market sensitivity, and actively discover front - line needs and opportunities. 

   

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#stateKL

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