PR/117149 | Business Development Director (IVF Clinic)

Lead and oversee all commercial development efforts at the clinic, encompassing agent engagement, marketing strategies, and offline events. Specifically:

• Forge and maintain strategic partnerships and referral networks with both local and international agents and healthcare providers to drive patient referrals.

• Spearhead marketing initiatives, including comprehensive digital campaigns, medical tourism strategies, and effective brand positioning to attract a diverse patient base.

• Act as the clinic's representative at industry events, conferences, and networking platforms to enhance visibility and establish the clinic as a leader in the field.

• Oversee the acquisition of corporate clients and manage B2B relationships with insurance companies and wellness partners to expand the clinic's reach and services.

Identify and capitalize on emerging market opportunities to increase patient volume and boost clinic revenue.

Conduct thorough analyses of market trends, competitor activities, and customer insights to guide strategic business decisions and stay ahead of industry developments.

Collaborate closely with clinical and operations teams to ensure a seamless and exceptional patient experience, maintaining high standards of service excellence.

Develop, implement, and manage annual business development plans, budgets, and performance KPIs to track progress and achieve business goals.

Support the development of pricing strategies, service bundling, and promotional activities based on market demand and positioning to maximize revenue and patient satisfaction.