PR/117204 | Social Media Specialist

The social media specialist will lead content development, production, programming, communications and distribution. Enhance brand awareness and consumer engagement through unique content and strong media relationships.

Responsibilities:

• Generate innovative content ideas and manage key media projects.
• Lead social media strategy and content production for events and athlete projects.
• Build and maintain a network of production agencies and media professionals.
• Explore new platforms for brand growth through media partnerships.
• Define and execute channel strategy for social media and digital platforms.
• Optimize social media posting and amplify content.
• Track performance and demonstrate social media ROI.
• Develop social media content ideas and supervise production.
• Support athletes in content production and grow the Social Opinion Leader program.
• Assist in executing consumer activations and brand campaigns.

Qualifications:

• More than 5 years of social media experience in the FMCG, media or advertising industries. 

• Excellent writing skills for creating engaging stories.

• Attention to detail and project management skills to handle multiple tasks in a fast-paced environment.

• Knowledge of video and photo editing software like Premiere and Photoshop.

• Good communication and interpersonal skills

• Fluent in both Thai and English.