PR/117960 | Senior Brand Manager

Overview

Senior Brand Manager is responsible for managing the national brand, maximize sales, profit and brand equity, such as brand loyalty, awareness and quality perception

Duties of the Senior Brand Manager

• Responsible for total brand sales and profit.
• Analyzing all necessary data, such as POS data, consumer research data, sales data to make brand (marketing) strategy.
• Executing marketing strategy and confirm if it is doing correctly as you planned.
• Review (analyze) your marketing strategy as quickly as possible to get a grasp of current situation/problem (to find out what works doesn’t work)
• Making new(revised) action plan based on the analysis of previous marketing strategy
• Analysing gaps in the market for potential new product development
• Handling customer information enquiries
• Management of brand pages on company website
• Regular store checks to confirm promotional compliance

Back Ground of the Senior Brand Manager

• Previous experience managing national brand for similar industries.
• Industry knowledge (Pharmacy, Grocery and Discounters) however not essential but preferred