PR/117013 | Brand Manager (Retail Apparel and Fashion)

Our client is a retailer of clothing, bags, shoes and various miscellaneous items.

Our client is seeking a dynamic and creative Brand Manager to lead their brand development and marketing efforts. The ideal candidate will have a strong understanding of brand strategy, marketing principles, and consumer behavior. This role requires creativity, strategic thinking, and leadership skills to build and maintain a strong brand identity and drive business growth.

• Develop and implement brand strategies to position the company's products effectively in the market.

• Conduct market research and analyze consumer insights to identify opportunities for brand growth.
• Define brand guidelines, messaging, and visual identity to ensure consistency across all channels and touchpoints.
• Collaborate with cross-functional teams to develop marketing campaigns, product launches, and promotions.
• Monitor and evaluate brand performance, including awareness, perception, and market share.
• Manage brand budgets, forecasts, and expenses effectively.
• Build and maintain relationships with external partners, agencies, and vendors.
• Lead creative development, including advertising, packaging, and content creation.
• Stay updated on industry trends, competitor activities, and best practices in branding and marketing.
• Provide leadership and guidance to the marketing team, fostering a culture of innovation and collaboration.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.

• Proven experience in brand management, marketing, or related roles.
• Strong understanding of brand strategy, consumer behavior, and market dynamics.
• Creative thinking and an innovative approach to brand development.
• Excellent communication and presentation skills.
• Analytical and problem-solving abilities.
• Leadership and team management experience.
• Ability to multitask and prioritize tasks effectively.
• Proficiency in marketing tools and software.
• Passion for brands and consumer products.

• Fluency in Thai and English 

If you are interested, click APPLY NOW. Please note that only shortlisted candidates will be contacted due to the high number of applicants. Thank you for understanding.

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