Public Relations Manager

Job Purpose:

To elevate brand awareness, strengthen market positioning, and drive business growth through strategic PR initiatives, media engagement, and influencer partnerships for region Japan.

Key Responsibilities:

Public Relations (PR):

• Develop and execute comprehensive PR strategies and tactical plans to enhance brand reputation, visibility, and revenue growth with a strong product focus.
• Build and maintain strong relationships with key media stakeholders, including journalists, editors, stylists, and influencers, to secure high-impact coverage.
• Monitor and analyze brand exposure, identifying opportunities for improvement and growth.
• Strengthen partnerships with local celebrities and influencers, integrating them into the brand’s exposure strategy.
• Collaborate with UK headquarters and cross-functional teams (retail, merchandising, etc.) to align local PR efforts with global strategies while maximizing regional opportunities.
• Ensure cohesive integration with Bought and owned media channels to amplify campaign effectiveness.

VIP & Influencer Management:

• Oversee ambassador and influencer programs, ensuring high-quality product placement and authentic brand engagement.
• Cultivate and maintain strong relationships with VIPs, influencers, and their representatives to foster long-term partnerships.

QUALIFICATIONS

• Background: 10+ years of proven track record in fashion PR, event management and influencer marketing in luxury brands or PR agency with relevant experience are highly preferred
• Strategic Skills: Strong ability in planning, negotiation, and brand positioning.
• Industry Knowledge: Deep understanding of retail, branding, and digital marketing trends.
• Communication: Exceptional verbal and written communication skills.
• Attention to Detail: Highly organized with strong follow-up and execution capabilities.
• Passion: Keen interest in marketing, branding, technology, and digital communications.
• English and Japanese proficiency is a must