CareerCross uses cookies to enhance your experience on our websites. If you continue to view our sites without changing your browser settings, then it is assumed that we have your consent to collect and utilise your cookies. If you do not want to give us your consent, then please change the cookie settings on your browser. Please refer to our privacy policy for more information.
CareerCross uses cookies to enhance your experience on our websites. If you continue to view our sites without changing your browser settings, then it is assumed that we have your consent to collect and utilise your cookies. If you do not want to give us your consent, then please change the cookie settings on your browser. Please refer to our privacy policy for more information.
Marketing Analyst
| Hiring Company | Oikotechno Japan |
| Location | Tokyo - 23 Wards |
| Job Type | Permanent Full-time |
| Salary | 4.5 million yen ~ 5.5 million yen |
Job Description
Experience: 2-5 years
Experience and Capabilities:
- Modeling techniques such as MMM, Multi-Touch Attribution, Predictive Analytics, etc.
- Strong knowledge and working experience in Google Marketing Platform, especially in Analytics (GA 360, GA4), Google Tag Manager, Data Studio, Optimize
- Exposure to Data Management Platforms and Customer Data Platforms
- Expertise in the full spectrum of digital analytics including but not limited to tag management, web analytics, A/B testing, campaign optimization, audience management, and paid media measurement.
- Familiarity with AI/ML techniques applicable to marketing analytics
- Proven ability to support complex analytical projects for a large customer base.
- Evolve and refine measurement frameworks and KPIs for Customer Measurement
- Write concise reports with marketing insights supported by solid analytics and logical thinking.
- Develop program initiatives utilizing segmentation strategies based on customer behaviors, business drivers and economics, competitive environment, and past program results.
- Expertise in web analytics. Hands-on experience in building dashboards and segmentation in Adobe Analytics. Understand the different components of Adobe Analytics.
- Provide thought partnership in customer web/mobile engagement & journey, lifecycle activities, and website optimization.
- Benchmark, communicate, and track program results against the plan.
- Be able to quickly translate business problems to an analytical solution-based framework.
General Requirements
| Minimum Experience Level | Over 1 year |
| Career Level | Entry Level |
| Minimum English Level | Business Level (Amount Used: English usage about 50%) |
| Minimum Japanese Level | Business Level |
| Minimum Education Level | Associate Degree/Diploma |
| Visa Status | Permission to work in Japan required |
Required Skills
Requirements:
Candidate must have:
- Good Japanese and English communication skills.
Notable Analytical Tools
- Analytics & A/B testing/Experimentation
- Adobe Analytics/ Google Analytics
- Dynamic Yield and Optimizely
- SQL, R/Python with in-depth knowledge and understanding of business intelligence platforms such as Datorama, Tableau, Power BI, Alteryx, etc.
Job Location
- Tokyo - 23 Wards
Work Conditions
| Job Type | Permanent Full-time |
| Salary | 4.5 million yen ~ 5.5 million yen |
| Industry | Digital Marketing |
Job Category
- Marketing and Product Development > Marketing Research, Analysis
- Marketing and Product Development > Web, Digital Marketing
- Marketing and Product Development > Product Planning and Development
- IT, Web and Communication > AI Specialist, Data Scientist
Company Details
| Company Type | Large Company (more than 300 employees) - International Company |
| Non-Japanese Ratio | Majority Non-Japanese |
