Brand Manager / ブランドマネージャー

This role entails the supervision of brand and business management.

The position carries the responsibility for strategizing and implementing plans aimed at achieving short and mid-term business and brand goals for these categories.

In addition to optimizing existing product offerings to enhance the brand and business, this role also necessitates spearheading the development of product and go-to-market strategies from the ground up in the assigned categories.

Furthermore, this position requires close collaboration with cross-functional teams at the local, regional, and global levels, ensuring a high level of engagement to attain well-defined business objectives.

Key Responsibilities:
- Lead the planning and execution of strategies aimed at achieving short-term brand and business objectives for designated categories.

- Take charge of profit and loss management and monitor the overall brand health for the assigned categories.

- Lead the development of mid to long-term growth strategies for these categories, which may include the creation of new subcategories and pipeline development.

- Spearhead the planning and introduction of new products, along with compelling value propositions and go-to-market strategies, in areas crucial for future growth.

- Collaborate with and provide support to the brand manager in devising comprehensive brand strategies, considering both short-term and mid-term perspectives.

- Manage relationships with key internal and external stakeholders as the category lead for the brand, which includes agencies, the global marketing team, and the management team.

- Offer support for activations designed to enhance the Marketing team's engagement and performance among other marketing associates.

- Co-lead and collaborate on activations aimed at improving cross-functional ways of working and overall engagement.

- Requires at least three years of experience in FMCG Marketing or an equivalent field with a proven track record of success.

- Proficiency in both Japanese and English communication is essential.