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Job ID : 1456213 Date Updated : December 1st, 2023

Public Relations Assistant

Hiring Company Burberry Japan K.K.
Location Tokyo - 23 Wards, Chuo-ku
Job Type Permanent Full-time
Salary 3.5 million yen ~ 5 million yen

Work Style

Remote Work and WFH Flex Time

Job Description


This role will be responsible for all PR activities that is done for the brand to create a bigger presence in the Japanese market. *Within the guidelines and strategy of the brand and company

  • Develop, establish, and execute PR and Communication strategy by following the direction and plan from PR manager or MarCom Director for Burberry in coordination with global strategy
  • Ensure brand image and right positioning in the territory and increase brand awareness by supporting PR manager and team to maximize commercial opportunity
  • Support Marketing projects with PR manager and team following the direction of MarCom director


  • Develop and maintain media relationships with key press contacts in related category to secure the notable space on the print, online and others
  • Manage and PR samples, sample loans and showroom
  • Lead daily editorial outreach; pitching/seeking out editorial opportunities in-line with communications strategy
  • Prepare the necessary information and fact check all credit information and public relations collateral for editors (/landloaders)
  • Support the press activities such as seasonal press previews, press appointments, and giftings
  • Support and develop the production of publicity collateral, media alerts and press releases
  • Develop and maintain relationships with VIPs/influencers to create the brand visibility on social medias (Casting when/if necessary)
  • Dressing and styling support to VIPs/influencers who attend the show, and fashion hooting
  • Communication with HQ team for various issue on daily basis.
  • Manage and submit the daily, weekly, monthly press report to headquarter in London
  • Manage the publicized magazines and send them out to HQ when necessary
  • Monitor and track the competitors’ activities and SNS trends
  • Manage and track all invoice payments by working closely with PR manager (SAP)


  • Strongly conscious of brand awareness, recognition, relevancy increase
  • Detailed oriented but keep strategic POV to be aligned to other teams and functions
  • Must be able to find the best solutions and develop methods to improve efficiency
  • Must be flexible to adapt to changing trends of business and/or ad hoc projects

General Requirements

Minimum Experience Level Over 1 year
Career Level Mid Career
Minimum English Level Business Level (Amount Used: English usage about 50%)
Minimum Japanese Level Fluent
Minimum Education Level Bachelor's Degree
Visa Status Permission to work in Japan required

Required Skills


  • Previous working experience as Public Relations Specialist (inhouse or in agency)
  • Hands-on experience with a variety of different PR campaigns
  • Applicable knowledge in copywriting and editing
  • Experience with diverse social media platforms
  • Excellent communication and presentation skill
  • Outstanding organizational and time management skills
  • Passion for public speaking
  • Attention to details
  • An understanding of consumer-facing marketing planning is plus
  • Team player
  • Fluent in Japanese and written communication in English
  • Working experience in retail-based fashion industry is plus
  • University and/or related degree


  • PC software skillset for Microsoft Office (power point, excel, outlook, word)
  • Japanese copy writing and proof skill (professional level) specifically for social contents
  • Working experience with social listening tool like Sprinklr Wearisma, dmr etc. is plus
  • Excellence in English writing and verbal communication is plus

Job Location

  • Tokyo - 23 Wards, Chuo-ku

Work Conditions

Job Type Permanent Full-time
Salary 3.5 million yen ~ 5 million yen
Salary Bonuses Bonuses paid on top of indicated salary.
Work Hours 9:30~18:00 (フレックス制度あり)
Industry Apparel, Fashion

Job Category

  • Marketing and Product Development > Sales Promotion, Marketing Planning
  • Marketing and Product Development > Marketing Planning, Web Planning
  • Marketing and Product Development > Other (Marketing and Product Development)
  • Marketing and Product Development > Web, Digital Marketing
  • Marketing and Product Development > Marketing Research, Analysis

Company Details

Company Type Large Company (more than 300 employees) - International Company