PR/090197 | Marketing Manager

Our client is currently searching for a Marketing Manager based Seoul, South Korea. This is a critical position accountable for all marketing activities by leading the Brand Marketing, Digital Marketing, Social, Design Creative, Artist Marketing, Event, PR and E-commerce Marketing to plan and execute marketing initiatives, campaigns and creative work-streams across the marketing organization.

Essential Functions:

• Strategic planning on company's local marketing initiatives to build the brand image and tone of voice in South Korea.

• Lead the communication among global marketing team, Japan marketing team and South Korea marketing team.

• Develop the Marketing communications plan including strategy, goals and budget for key events and new product launches.

• Develop media relations strategy, seeking high-level placements in print, social and digital media.

• Leverage existing media relationships and cultivate new contacts within MI, lifestyle, consumer and music media.

• Overall project management including timelines, recaps, deliverables and tracking.

• Deliver new product assets and trade promotions to key trade customers.

• Lead implementation of key trade events in coordination with sales team (ie.dealer meeting, ODE…).

• Deliver brand assets to key on-line customers to elevate customer experience from the digital front.

• Establish growth, engagement, sentiment and traffic key social media: Facebook, X, Instagram, LINE, YouTube, TikTok, and any other emerging new platforms.

• Develop and implement digital influencer and YouTuber strategy.

• Execute other duties assigned.

Qualifications:

• 6-7+ years of proven experience in a Marketing being responsible for the public relations and strategies for South Korea relevant, consumer-driven brands and/or agencies in Music, Lifestyle, Fashion/Luxury Goods and/or Media.

• Proven track record designing and executing successful public relations campaigns at both a local and national level.

• Proven marketing strategy and communication experience.

• Strong relationships with both local and national business and industry media companies.

• Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews.

• Experience working for digital communication for lifestyle and/or international brands.

• Exceptional writing and editing skills, including English > Korean / Korean > English translations.

• Experience working for advertising, events, promotions, with timelines and budgets

• Solid experience with social media including Instagram, Facebook, X, You Tube, TikTok, etc.

• Certain knowledge of Korean music community.

• Strong experience working digital influencers / YouTubers.

• Language: Full bilingual capability both in English and Korean. Business level English language proficiency.

• Education: University degree required; bachelor’s degree in advertising, marketing, design or a related field or the equivalent level of experience preferred.