PR/090195 | Head of Marketing Korea

Main Responsibilities

• Lead the company marketing function and own the integrated marketing strategy, brand 
  and product communication, and execution across PR, digital, e-commerce, retail and trade 
  channels. Turn Korean consumer insights and product value propositions into effective 
  campaigns and product launches that strengthen premium brand positioning, drive consumer 
  demand and contribute to profitable growth.

• Lead, coach and develop the Korea marketing team and external agency partners; establish 
  clear priorities, accountability and performance standards. Team size and direct reporting lines 
  to be confirmed.

   

Requirements

- Bachelor’s degree or above in Marketing, Business Administration, Communications or a related 
field.
- 10+ years of progressive marketing experience, preferably with premium consumer brands, 
including meaningful ownership of brand strategy and integrated marketing execution.
- Proven experience leading a marketing function, team and/or cross-functional initiatives, with 
demonstrated commercial impact and effective agency management.
- Strong, hands-on PR and communications experience, including media relations, earned 
media, influencers/KOLs, brand storytelling and reputation management.
- Deep digital marketing expertise across paid media, search, social, content, performance 
marketing, analytics and e-commerce traffic and conversion; ability to optimize investment 
based on data.
- Substantial retail and trade marketing experience across physical stores and retail partners, 
including POSM, merchandising, in-store campaigns, retail activation and coordination with 
sales teams.
- Sound product understanding and a proven track record of leading end-to-end new product 
launches, from consumer insights, proposition and positioning through pricing/bundle input, 
localization, go-to-market planning and post-launch performance review.
- Experience managing marketing budgets, KPIs, agencies and multiple stakeholders; ability to 
connect brand-building activities to sell-out, revenue and ROI.
- Experience in consumer durables, juvenile/parenting products, lifestyle products or 
omnichannel retail is preferred; relevant parenting experience is an advantage.
- Strategic and commercial mindset with strong consumer insight, product storytelling and 
prioritization skills.
- Confident leadership, stakeholder management and influencing skills across local, regional 
and global teams.
- Strong written and verbal communication; fluent professional English and native-level Korean 
with excellent localization and copywriting judgment.
- Hands-on, accountable, proactive and collaborative working style, with strong aesthetic 
sensitivity and respect for global brand guidelines.
- Proficiency with analytics/reporting, PowerPoint and Excel; effective use of generative AI tools 
is an advantage.