PR/120708 | Digital Marketing Lead

The Digital Marketing Lead will lead digital advertising and performance marketing activities across multiple channels. The role involves managing a team, optimizing campaign effectiveness, overseeing media buying operations, and driving data-driven strategies to support business growth and achieve marketing objectives.

Responsibilities

• Lead and develop a team of Media Buyers.

• Manage paid advertising campaigns across Meta, Google, and TikTok.

• Monitor campaign performance and optimize ROI.

• Oversee digital marketing operations, tracking, and analytics.

• Manage advertising accounts, access control, and platform compliance.

• Review advertising budgets and spending efficiency.

• Support e-commerce and marketplace marketing initiatives.

• Coordinate LINE marketing activities and other digital channels.

• Analyze results and provide performance reports to management.

   

Requirements

• Bachelor's degree in any field.
• Minimum 5 years of experience in Digital Marketing and Media Buying.

• Strong hands-on experience with Meta Ads, Google Ads, and TikTok Ads.

• At least 2 years of team leadership experience.

• Strong knowledge of digital advertising, campaign optimization, and performance tracking.

• Experience managing advertising accounts and resolving platform issues.

• Analytical mindset with strong problem-solving skills.

• Good command of English.

• Experience in D2C, e-commerce, health & wellness, or consumer products is a plus.

   

About the Company