PR/120694 | RoA - Marketing Manager

Key Responsibilities

• Develop and execute the business strategy and operating plan for the ROA Personal Care business.

• Support the development of budget plans and quarterly forecast by translating corporate strategy into regional business plans with clear priorities and milestones.

• Lead short-term target management by driving and supporting the sales team to achieve monthly and quarterly goals.

• Drive long-term growth by partnering with Marketing Specialist Manager, R&D, and Sales to develop new initiatives, prioritize opportunities, and manage the growth pipeline.

• Own pricing decisions in alignment with margin and profitability objectives.

• Lead market intelligence and analytics for the Personal Care market.

• Assess key material market size using third-party sources and bottom-up data from our internal teams, including supply/demand analysis.

• Analyze the competitive landscape (direct competitors, market share, positioning, and differentiation).

• Monitor and interpret Personal Care end-market trends and implications for the business.

• Identify product line-extension opportunities and support evaluation of potential M&A targets.

• Serve as a functional leader for ROA commercial teams, driving alignment and performance across the region.

• Engage directly with customers to promote new products, lead LTA discussions/negotiations, and develop new business opportunities.

• Define and implement effective marketing communications plans for the ROA Core business, including trade shows, promotional programs, and branding initiatives.

• Partner with Manufacturing, Supply Chain, and Regulatory teams to ensure operational excellence and strong commercial execution.

• Travel as needed to support business priorities.

Required Qualifications

• 10+ years of total work experience, including 5+ years in the Personal Care markets/industries, is strongly preferred.

• Bachelor’s degree in Chemistry, Chemical Engineering, Business, Marketing, or a related field; MBA strongly preferred.

• Experience in business strategy, commercial strategy, marketing, and/or management consulting is a plus.