Assistant Brand Manager - Global FMCG

As part of a North Asia marketing team based in Tokyo, you will support brand growth in Japan across product innovation, consumer marketing and commercial activation. You will own assigned projects from concept through launch, working closely with local and global stakeholders.

Key responsibilities
- Contribute to annual brand and innovation plans using consumer, market and business insights
- Manage product innovation and renovation projects, including product, packaging, messaging and activation
- Coordinate with Sales, R&D, distributors, agencies and external partners
- Support consumer and customer-facing activations across relevant channels
- Track business performance, marketing KPIs, budgets and basic P&L indicators
- Monitor competitor activity and market trends, translating insights into growth opportunities

Working arrangement
- Tokyo-based hybrid model with three office days and two work-from-home days per week
- Working hours are 9:30 AM to 6:30 PM, with a flexible daily start between 9:00 AM and 10:00 AM
- Two openings are available

Required
- At least 3 years of hands-on marketing or brand management experience
- Experience in product marketing, product development or innovation projects
- B2C or consumer-product marketing background
- Strong project management and stakeholder coordination skills
- Fluent Japanese and practical business English
- Ability to work with business data, KPIs and basic P&L concepts

Preferred
- FMCG or food and beverage industry experience
- Experience with brand communications, consumer activation or digital marketing
- Experience collaborating with Sales and cross-functional teams
- Experience in a multinational or global working environment