PR/160806 | Senior Executive - Brand Activation

Company and Job Overview

• We are seeking a proactive and results-oriented Senior Executive, Brand Activation to support the planning and execution of marketing campaigns that drive brand awareness and business growth. 

• This role works closely with cross-functional teams and external partners to ensure successful campaign implementation and performance tracking.

• Ideal for candidates with FMCG, food & beverage, retail, or consumer goods marketing experience who enjoy campaign execution, data analysis, and cross-functional collaboration.

• Location : KL (Near public transport)

Job Responsibilities

• Support annual marketing planning and campaign development.

• Coordinate with Sales, Trade Marketing, and external partners to ensure smooth campaign execution.

• Monitor campaign budgets and ensure spending aligns with approved plans.

• Work closely with internal teams to deliver integrated marketing initiatives.

• Analyze campaign performance and provide recommendations for improvement.

• Prepare reports and insights to support business and marketing decisions.

• Manage stakeholder communications and coordinate marketing activities effectively.

Job Requirements

• Bachelor's Degree in Marketing, Business, or a related field.

• Minimum 3 years of experience in marketing, brand activation, market research, data management, or related functions. FMCG or retail industry experience is an added advantage.

• Strong analytical and problem-solving skills.

• Proficient in Microsoft Excel, including Pivot Tables, formulas, and basic data analysis.

• Detail-oriented with the ability to manage multiple projects simultaneously.

• Good communication and stakeholder management skills.

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