Marketing (B2C app)

 Overall Growth of B2C App Marketing

• Execute marketing initiatives to drive growth for a B2C mobile application
• Develop a data-driven understanding of customers, identify challenges, and formulate marketing strategies through market and competitor research, customer interviews, and other methods
• Conduct growth hacking activities such as user acquisition and improvement of key metrics (including quantitative and qualitative analysis and campaign design)

● KPI Design and Management

• Create and update recurring reports
  • Organize metric fluctuations and prepare summaries
• Analyze data related to marketing initiatives
  • Analyze user acquisition, usage trends, and campaign performance
  • Extract and aggregate data using SQL and similar tools
• Create internal marketing materials
  • Visualize analysis results
  • Prepare reports and presentations using PowerPoint, Google Slides, etc.

Position Highlights.

• A role with significant autonomy to make proposals and decisions within the marketing domain
• The market is in a growth phase, with marketing serving as a key driver of business growth
• As a B2C app closely integrated into daily life, customer responses to initiatives can be observed quickly
• As the company is still relatively small and in a growth phase, you will have opportunities to work closely with senior management

 Experience planning and executing B2C app marketing initiatives at an operating company or agency

·       Hands-on experience in data analysis, marketing analysis, or related roles (approximately 1–3 years)

·       Data processing skills using Excel or Google Sheets

·       Experience extracting and aggregating data using SQL

·       Basic English communication skills (ability to read internal documents and handle simple conversations and chats)

Preferred Skills

·       Experience using BI tools (e.g., Tableau, Looker)

Business-level proficiency in English and/or Chinese