PR/119380 | Digital Marketing Specialist (Restaurant Chain)

Job Description:

• Develop and execute digital marketing strategic plans aligned with brand and business objectives.

• Plan, manage, and optimize digital marketing campaigns across key platforms (e.g. social media, online advertising, delivery platforms, website, CRM).

• Work closely with external digital and creative agencies to ensure effective campaign execution and brand consistency.

• Manage and control digital marketing budgets, including media spend, agency fees, and campaign ROI.

• Analyze campaign performance, consumer insights, and digital data to improve effectiveness and efficiency.

• Plan digital initiatives to support store launches, promotions, seasonal campaigns, and new menu rollouts.

• Monitor digital trends, competitors, and consumer behavior within the restaurant / food service industry.

• Prepare performance reports, insights, and recommendations for management.

   

Qualification:

• Bachelor’s degree in Marketing, Business Administration, Digital Marketing, or related fields.

• Minimum 3–5 years of experience in Digital Marketing, ideally within restaurant chain, QSR, FMCG, retail, or consumer-driven businesses.

• Experience working with restaurant chains or multi-branch businesses is highly preferred.

• Hands-on experience in budget planning, monitoring, and optimization.

• Strong analytical skills with the ability to interpret campaign data and consumer insights.

• Good understanding of online-to-offline customer journeys and performance marketing.

• Strong communication and stakeholder management skills.

• Proficient in English communication.