PR/118776 | Senior Brand Manager

Position: Senior Brand Manager

Workdays: Mon - Fri / Hybrid

• Develop strategic marketing plans for assigned crops and product groups.
• Analyze consumer, farmer, partner, and channel insights.
• Lead and guide Brand Managers to ensure directional and performance alignment.
• Collaborate on pricing strategy and promotional planning.
• Work closely with Market Research, Sales, R&D, and Production teams.
• Track and evaluate brand KPIs to identify growth opportunities.
• Present strategic recommendations to senior management.
• Build capability within the Brand Marketing team through tools, knowledge, and new initiatives.

• Bachelor’s degree in Business Administration, Marketing, or related fields.
• Minimum 3 years of experience as a Brand Manager.
• Experience in consumer products, fertilizer, or agricultural supplements is a plus.
• Strong understanding of commodity and logistics management.
• Experience in strategic planning, budgeting, and team leadership.
• Strong analytical thinking, leadership, and communication skills.
• Experience in B2B or regional brand management is advantageous.
• Good command of English (written & spoken).