PR/118662 | Trade Marketing Manager, GT

Our client: Leading FMCG company
Location: Bangkok City
Salary: 150,000 – 180,000 THB (negotiable)

• Develop and implement trade marketing plans for General Trade (GT) channels, aligning with overall brand strategy.
• Design and manage in-store promotions, product displays, sampling events, and POSM to drive visibility and shopper conversion.
• Oversee trade marketing budgets, ensuring efficient allocation and conducting regular ROI analysis.
• Build and maintain strong relationships with retailers, wholesalers, and distributors to support joint business plans and promotional activities.
• Analyze sales data, shopper behavior, and competitor activity to identify growth opportunities and optimize GT strategies.

• Bachelor’s degree in Marketing, Business, or related field.
• 5–8+ years of trade marketing experience in FMCG, with a strong focus on General Trade.
• Strong analytical skills and experience in sales data and market insight evaluation.
• Proven ability to manage trade promotion budgets, ROI tracking, and cross-functional planning.
• Expertise in shopper-focused campaigns, POSM, merchandising, and visibility programs.

Interested candidates: Please send your resume in English (Word format) by clicking Apply Now.

JAC Personnel Recruitment Ltd
10F Emporium Tower, 622 Sukhumvit Soi 24, Klongton, Klongtoey, Bangkok 10110

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