PR/159742 | Business Development Manager (FMCG)

A well-established Malaysian company based in Penang, with a strong presence in the wholesale and retail sector is seeking a dynamic and results-driven Business Development Manager to lead growth initiatives within the subchannel for Northern Region (Malaysia).

Job Responsibilities

• Build a network of restaurants customers, leveraging on existing accounts while actively recruiting new ones
• Identify and pursue new business opportunities to grow market share
• Achieve and exceed monthly, quarterly, and annual sales & collection targets
• Build and maintain strong relationships with key accounts, distributors, and end-users
• Execute promotions, campaigns, and business reviews aligned with company objectives
• Manage assigned territories to ensure full coverage and market penetration
• Monitor market trends, competitor activities, and customer feedback
• Ensure credit management, payment collection, and financial discipline

Job Requirement

• 5–7 years’ experience in sales, business development, or channel management (FMCG/foodservice preferred)
• Strong knowledge of Route-to-Market in Foodservice, Modern and General Trade
• Excellent communication, negotiation, and relationship-building skills
• Analytical and comfortable using data for forecasting & business planning