BD & Marketing Specialist - International Law Firm

This role is responsible for driving forward and supporting the business development and marketing activities of all practice groups for the Tokyo office (mainly corporate, finance, real estate and tax groups)

Reporting to the BD Manager, Tokyo, the successful candidate will actively promote and facilitate cross-selling of the Tokyo office across our international offices (especially Asia), practice groups and sectors

They will help drive forward the firm's client development efforts across Asia, including our firm's key client initiatives

Key Responsibilities

Pitches: Create pitch documents and capability statements in English and Japanese, following firm standards. Keep local marketing materials updated and aligned with the global brand. Support practice groups with marketing advice.

Database Management: Help teams log deal and matter details accurately. Maintain up-to-date CVs for Tokyo lawyers and manage client contact lists in the CRM system.

Marketing: Produce and regularly refresh Japan-focused marketing content for practice groups and sectors. Ensure website descriptions are current and accurate.

Directories & Awards: Prepare submissions for legal directories and awards, coordinating with global teams to ensure consistent messaging across regions.

Events: Support planning and delivery of local events, sponsorships, and speaking opportunities that reflect the firm’s brand and strategy. Promote events internally and externally.

Business Planning: Help develop annual business plans and contribute to project planning and budgeting for Tokyo practice and industry groups.

Strategic Initiatives: Support firm-wide marketing and client programmes in Asia. Assist partners with business development, pitches, and client feedback efforts.

Knowledge: Provide administrative support to the Tokyo knowledge team as needed.

Other Duties: Take on additional tasks as assigned by senior marketing and business development leaders.

3-5 years experience in similar roles
Excellent communication skills in English and Japanese
Bachelor's Degree preferred
Experience of Microsoft Office Suite is essential
Display a consistently positive attitude and a "can do" approach, the ability to stay calm and composed in often demanding situations
The ability to work well both on own initiative and collaboratively as part of a team
Excellent interpersonal skills with the ability to exercise tact and diplomacy
Excellent project management skills to meet multiple deadlines at a time, dealing with demanding workload and conflicting priorities
A sound understanding of professional marketing approaches and new business issues