PR/109620 | DGM- Product Planning

The Deputy General Manager – Product Planning is responsible for leading strategic product planning initiatives for high-level motorcycle development projects. The role focuses on driving competitive model introductions through detailed market research, strategic analysis, and cross-functional collaboration. The objective is to ensure that new products align with customer expectations, outperform competitors, and support the company’s long-term growth strategy.

Educational Qualifications

• Graduate or Postgraduate in Business Administration, Engineering, or a related field.

Knowledge and Skills

• Strong analytical and strategic thinking abilities
• Excellent communication and presentation skills
• Proficiency in market research tools and data interpretation
• Familiarity with 3C analysis and product lifecycle management

• Lead product planning for high-level motorcycle projects from concept to launch
• Conduct comprehensive 3C analysis (Customer, Competitor, Company) to identify market opportunities and define product positioning
• Develop product strategies aligned with market trends, customer expectations, and corporate objectives
• Collaborate with R&D, Marketing, Sales, and Supply Chain teams to ensure timely execution and alignment
• Monitor competitor activities and market performance to recommend strategic adjustments
• Prepare business cases and presentations for senior management to secure approvals for new models
• Support long-term product portfolio planning to ensure sustainable growth and innovation

• 10 to 16 years of experience in product planning or strategy, preferably in the two-wheeler segment
• Proven track record of launching competitive models
• Ability to work effectively in a fast-paced, multicultural environment

• Exposure to Japanese work culture is an added advantage